As the name suggests, the classification section is where you would place questions used for classification purposes. What are classification questions? Age, gender, income and education level are examples. However, classification is not limited to … Read more
Survey writing is part science and part art. There are some set rules, but success in most parts comes from experiences we collect along the way. Articles you see in this category are meant as a quick insights into best practices or things to avoid that are learned from years in market research arena. This is a community effort, so if you have something that you would like to share with fellow researchers, please reach out to us and we would love to publish your insights. Happy reading!
The main body is where 99% of your research questions will be placed. The type of questions you ask and the answers you elicit from those questions largely depend upon the nature of your research. … Read more
Now that we’ve covered the basic questions to consider before beginning the writing process for your market research survey, let’s discuss the beginning section – known as the opener or screener. This is where you … Read more
If you’ve landed here by Googling information on how to write and test a market research survey, you’ve come to the right place. In the unlikely event Google search has landed you here by a … Read more
Straightliners (also known as speeders) are an inevitability in market research. In an environment of online surveys, paid panels, and overly wordy survey questions, it’s no surprise that data quality suffers from respondents filling in … Read more
Following are tools/features available in SimpleOpinions survey platform that help mitigate ‘straightliners’. Activate Straightliner check on grid questions. You have option to screen out a respondent if respondent gets flagged as a starlight liner on … Read more