Survey writing is part science and part art. There are some set rules, but success in most parts comes from experiences we collect along the way. Articles you see in this category are meant as a quick insights into best practices or things to avoid that are learned from years in market research arena. This is a community effort, so if you have something that you would like to share with fellow researchers, please reach out to us and we would love to publish your insights. Happy reading!

How to remove Straightliners?

Following are tools/features available in SimpleOpinions survey platform that help mitigate ‘straightliners’. Activate Straightliner check on grid questions. You have option to screen out a respondent if respondent gets flagged as a starlight liner on … Read more