As the name suggests, the classification section is where you would place questions used for classification purposes. What are classification questions? Age, gender, income and education level are examples. However, classification is not limited to … Read more →

The main body is where 99% of your research questions will be placed. The type of questions you ask and the answers you elicit from those questions largely depend upon the nature of your research. … Read more →

Now that we’ve covered the basic questions to consider before beginning the writing process for your market research survey, let’s discuss the beginning section – known as the opener or screener. This is where you … Read more →

If you’ve landed here by Googling information on how to write and test a market research survey, you’ve come to the right place. In the unlikely event Google search has landed you here by a … Read more →

Straightliners (also known as speeders) are an inevitability in market research. In an environment of online surveys, paid panels, and overly wordy survey questions, it’s no surprise that data quality suffers from respondents filling in … Read more →

Following are tools/features available in SimpleOpinions survey platform that help mitigate ‘straightliners’. Activate Straightliner check on grid questions. You have option to screen out a respondent if respondent gets flagged as a starlight liner on … Read more →